Your Blog Alone Doesn’t Cut It Anymore: The Keys to Content Marketing for 2018

I afresh fell aloft this article, “How Abundant Abstracts is Created on the Internet Anniversary Day,” and I was destroyed abroad by the afterward information. According to IBM, 90 percent of the abstracts that is on the Internet today was created back 2016.

When you anticipate about it and the actuality that Google’s mission is to, “to adapt the world’s advice and accomplish it universally attainable and useful” on the Internet, the abstraction by IBM is amazing because the Internet and Google accept been about for a connected time. But, the all-inclusive majority of abstracts placed on the web has alone occurred in the endure few years.

Some added absorbing tidbits from the commodity were:

  • As of April 2017, there were 3.8 billion Internet users, which was a 42 percent access in three years.
  • Each minute of the day, 840 new users accompany amusing media.
  • YouTube has 4,146,600 users watching a video every minute.
  • Each minute, 46,740 actor posts are uploaded to Instagram.
  • On Facebook, anniversary minute, 510,000 comments are made, there are 293,000 cachet updates and 136,000 photos posted–and there are 4 actor likes.
  • And finally, every minute of the day there are 15,220,700 texts beatific about the globe.

Those are alarming numbers, and the absoluteness is there is so abundant abstracts now accepting produced, and alone added will chase in a connected astronomic tsunami of advice that marketers accept an advancing claiming on how to cut through the noise.

There was a time if your business aggregation was able to cut through a lot of it by creating a blog and consistently accepting agreeable assimilate the web.

That’s not the traveling to plan anymore.

There’s just too abundant data, too abundant choice, too abundant agreeable for users to action and if you don’t appoint with them in a few seconds, you’ve absent them. Period.

So, if you’re a marketer, what do you do as the Internet continues to abound exponentially? How can your cast get approved absorption so you can catechumen humans into paying barter and clients?

If you’re a baby business entrepreneur, it’s capital to accept that the old means to accession afterimage for your cast no best plan and because of the all-inclusive amounts of advice that are on the Internet and amusing media, which is alone traveling to accelerate, you consistently accept to abide a footfall ahead. There are three axiological aspects that every banker accept to ensure are in abode so they can body a adamant agreeable business program.

  1. Strategy: It is capital to advance a agreeable business action that takes your admirers into account. You accept to body a plan and accommodate and advance agreeable that your barter and -to-be admirers wish to see, demography into annual the abounding chump affairs cycle. A acceptable aphorism is to accede accepting the majority of the agreeable that you put out to be amount add, advisory and educational.

If you advance a agreeable business strategy, you wish to be bright on who you are targeting and why. You aswell wish to accept what you can accommodate your admirers that is of amount so that you can abode the agreeable area they will a lot of acceptable see it if they wish to attending at it. Additionally, aggregate you do has to accomplish faculty and fit calm into a seamless overarching alternation of goals, and assuredly accumulate scalability in mind. Accede how your agreeable will be presented, if and if it can be repackaged and ensure you accept beloved actual that keeps your barter acquirements about your industry, your products, and services.

  1. Team: Agreeable business is not a abandoned sport. It involves writers, designers, amusing media experts, SEO strategists, analytic and metric achievement measurements. All of these individuals accept to plan and coact to ensure that your plan is accomplished accurately and no one is absolute of anniversary other.

I authority approved affairs with my agreeable business aggregation which I oversee. Anniversary affiliate of the aggregation stays in their specialized lane, for instance, our biographer does not do the plan of the artist or carnality versa, and our SEO strategists admonish on enhancement strategy. But, while they are all “specialists” in their plan and they are accepted to abide in their lanes, I aswell accept that they accommodate ascribe on the all-embracing plan as it is developed and tweaked based on our goals and performance.

  1. Artificial Intelligence: AI has started its evolution, and more a lot of humans will be working, arcade and interacting with it every day. Examples of this are the bots on Facebook Messenger, or even Apple’s Siri and Amazon’s Alexa.

The absoluteness is that technology is affective bound abroad from the awning and acceptable a allotment of our existence. So, while advice for the web and adaptable are important, you charge to alpha cerebration about how AI is developing and how your cast can yield the advance in the innovations. Take, for instance, Alexa. The American Affection Association now provides the adeptness for those who accept Amazon’s Echo at home to ask Alexa how to administrate CPR in the accident anyone in the abode is experiencing a achievement or affection attack.

We are active in an age that is cellophane and it is on the brands to body and ensure that the accessible and their barter feel they are partnering with a aggregation that takes their needs into account. Whereas business was for abounding decades a one-way street, it is now a two-way relationship, and the ultimate ambition of marketers is to ensure that they accept the a lot of able-bodied relationships with their barter and followers. A accommodating accumulation accomplishment with the capital elements in abode about strategy, aggregation and accepting an compassionate of how technology (e.g., AI) play a allotment in allowance you differentiate from others, marketers will be able to breach through the din that is the Internet.

How Does WordPress Work?

WordPress for an Easy Website

Chances are that you have already heard of WordPress. But what is WordPress? Simply put, WordPress is web software that you can use to create your own website or blog. Since it was released in 2003, WordPress has become one of the most popular web publishing platforms, and today it powers more than 70 million websites. Because it is built on industry standard php and mySQL, the WordPress hosting platform can run on just about any modern server.

But what many people do not realize, WordPress is not just a blogging tool. It is also a highly flexible content management system CMS which gives you the opportunity to build and manage your own full features website using only your web browser. Best of all, it is completely free. It is constantly improving and evolving. That’s because WordPress is an open-source project which means that hundreds of volunteers from all around the world are constantly creating and improving the code for WordPress software. And there are thousands of plug-in, widgets, and themes that enable you to build a completely custom website for just about anything that you can imagine.

How does WordPress work?

Since the early days of the Internet, websites have been created in HTML, a programming language that utilizes complex instructions called tags to format text, images, page-layouts and so on. Your web browser then reads the HTML code interpreting the tags to render and display the content of a particular page. These days, you can install WordPress on your own web hosting account in a few minutes. And once installed, it enables you to use a simple, web-based editor to create web pages without having to learn HTML. There is even a hosted version at WordPress.com, that allows you to create a new WordPress website in just a few seconds. The down-side to this method is that you do not have your own domain name, but instead you are using a sub-domain. Most Internet professionals agree that registering and building upon your own domain name and website is more valuable in the long run than spending the same amount of time to build a website using someone else’s domain name. This is why it is recommended that you get a shared web hosting account and install WordPress on your hosting account. Many shared hosting accounts include an easy click-to-install feature that makes installing WordPress on your own hosting account using your own domain name a snap.

  • johnday.WordPress.com
  • johnday.com

With your own domain name and your own web hosting account with WordPress installed, you are in control of your own content and your own website.

WordPress is a great choice for your website or blog:

  1. It’s open source, which also means it is free for commercial or private use. Hundreds of people working on it, WordPress is constantly improving and evolving.
  2. It is user-friendly. Rather than having to hire a web designer or contact your webmaster when every you want to make a small change to your website, you can easily manage and update your own content all without having to learn HTML. If you know how to use the basic formatting tools in Microsoft Word, you can edit your site.
  3. It’s flexible and extensible. There are literally thousands of plug-ins and themes, both commercial and free that enable you to easily change the entire look of your website or blog or even add new features like polls or contact forms with just a few clicks.
  4. It is easy to find support. So if you want to add highly customized features, its easy to find support or hire someone to help you. The official WordPress forum that is very helpful to find answers to all your WordPress questions. Other support options include the WordPress Stack Exchange or WP Questions that offer answers to your questions. There are thousands of developers who can help you as well.
  5. WordPress is SEO friendly. WordPress is standards compliant and includes everything you need to ensure that your content is optimized for search engines which is critical to your websites’ success and visibility in search engines. In short, WordPress is made to do SEO well.
    • Fully compliant with W3C standards
    • Built in support for RSS and Ping-O-Matic
    • Clean, search engine friendly code
  6. You will be in control of your own content. Some other publishing platforms limit what you can or can not do on your own website. And your locked into that service, so if it ever shuts down you could easily lose all your content. With WordPress you can import your data from other systems like blogger or tumbler. And you can easily export your data to move away from WordPress, should you choose. You are in control of your website and your content.

Design a website with WordPress and a Web Hosting account:

The following steps outline the process you will go through when setting up a WordPress website on your web hosting account.

  1. Buy domain name and web hosting
  2. Install WordPress from cPanel
  3. Change settings and permalinks structure
  4. Add essential plug-ins
    • Better WP Security – secure your WordPress website
    • WP Super Cache – speed up and improve the performance of your site
    • WordPress SEO by Yoast/All in One SEO Pack -optimize your site’s posts and pages for search engines
    • Contact form – add a simple contact form to a page on your website
    • Google XML sitemaps – create and submit your XML sitemap to Google for better indexing
  5. Install theme
  6. Add content

Web hosting account and WordPress

WordPress allows you to focus on your content – as opposed to countless hours of working the design and workflow – you will more likely than not enjoy running your site on this CMS. So if you are looking for an easy tool to build your own blog or website without having to learn complicated HTML, no other system makes it this easy. And you will find that WordPress is incredibly flexible with thousands of themes, plug-ins and support options to ensure that your site will continue to grow with you in the future. Most web hosting comes with WordPress ready to install with just a few clicks and the support staff at your web host are most likely very familiar with WordPress for your assistance.

What Do Novice Web Developers Need To Know About CakePHP?

Many web developers prefer PHP to other server-side programming language. But the developers look for robust PHP frameworks to simplify and speedup development of custom web applications. The developers have option to choose from an array of open source PHP frameworks. CakePHP is currently one of the widely used PHP frameworks. As an open source web framework, CakePHP helps developers to curtail web application development cost efficiently. At the same time, it helps programmers to write custom web application rapidly by providing an array of features. That is why; it becomes essential for novice web developers to understand the important features of CakePHP.

Understanding Important Aspects of CakePHP

Reduces Coding Time

CakePHP is designed with features to allow programmers to build PHP applications without writing lengthy and complex code. It further enables developer to reduce the overall coding time by reusing their existing code. The developers can avail the code generation and scaffolding features of CakePHP to build web application prototypes rapidly.

Supports PHP 7

Like other web frameworks, CakePHP supports PHP 7. Hence, the developers can use the latest version of CakePHP to avail the new features provided by the latest version of PHP including enhanced speed and minimal resource consumption. PHP 7 further helps programmers to speed up their web applications without putting extra time and effort.

MVC Programming Paradigm

CakePHP can be used for developing web applications of varying scale and nature. Like other modern frameworks, it supports model-view-controller (MVC) architecture. The architecture enables users to speed up development of large websites by keeping the business layer and user interface separate. They can easily insert, update and access data from the database without affecting the presentation and display. An enterprise can deploy separate teams to work on various aspects of the large scale website at a time, and complete the project within a stipulated timeframe.

Minimal Configuration

Often programmers have to spend time to configure the PHP framework in the most appropriate way. But they can start using CakePHP without making any complex configuration. The framework can detect and configure the required setting automatically. However, the developers are required to set up the database before starting coding. Once the database is set up, the framework can be used directly without checking any complex XML or YAML files.

Provides Several Built-in Batteries

The built-in batteries provided by CakePHP help developers to accomplish a variety of tasks without writing additional code. These batteries are actually integrated with the PHP MVC framework. The users can take advantage of these batteries to effectuate caching, database access, translation, authentication and validation. The validation features further enable developers to add multiple advanced validation rules to each field.

Facilitates Rapid Prototyping

Nowadays, prototyping has become an integral part of web application development process. While building innovative and complex web application, the programmers have to test the concept in advance by building a prototype of the application. CakePHP comes with features to help programmers to create prototype of the web application without putting any extra time and effort. They can take advantage of the code generation and scaffolding features of the framework to build prototypes quickly.

Comes with Built-in Security Tools

Some PHP frameworks require developers to use third-party tools to keep their websites secure and inaccessible. But CakePHP is designed with a number of built-in tools that help programmers to create secure websites. The tools make it easier for developers to protect the application from cross site scripting (XSS) attacks and SQL injection. At the same time, they can also use the tools to validate user input, prevent web form tampering, and eliminate Cross-Site Request Forgery (CSRF).

Provides a Flexible ORM System

The most recent version of CakePHP comes with a new ORM system. The ORM is inspired by the tool used by other web frameworks to facilitate object relational mapping. It provides a fluent interface to effectuate query building, while supporting data post-processing, composite primary key, and eager loading strategies. The users also have option to use custom data type logic to cast complex types while interacting with the database.

Boosts Routing Performance

Often developers use tools to define routes to distinguish the application implementation from its structure of URLs. The reverse routing technique used by CakePHP 3.0.0 enables users to convert a number of parameter into a URL string. They can further use the reverse routing to refactor the URL structure of the application without making any changes to the code. The quicker and improved routing technique used by the latest version of the framework can parse and dispatch the routes faster without affecting the routing performance.

Facilitates Unit Testing

In addition to speeding up PHP application development, CakePHP further makes it easier for users to test the websites easily. As PHPUnit is used as its underlying testing framework, CakePHP provides support for comprehensive testing. The integration makes it easier for developers to perform unit tests to evaluate the application’s features and functionality. However, they have to use PHPUnit additionally through the Composer or a PHAR package. The option makes it easier for users to deliver a high quality PHP application.

However, CakePHP, like other PHP frameworks, has its own shortcomings. Many developers even find CakePHP to be slower than other web frameworks. But each new version of CakePHP comes with several new features and enhancements to meet emerging web application development trends. The web application developers can use the latest version of CakePHP to avail several new features and improved performance.